10 legendary marketing quotes

Posted by Jake in Marketing, Random | 0 comments

“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
- David Ogilvy

“Adapt the technique to your idea, not your idea to the technique.”
- Bill Bernbach

“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
-  Jay Conrad Levinson

“Our business is infested with idiots who try to impress by using pretentious jargon.”
-  David Ogilvy

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
- David Ogilvy

“The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you’ve got to know what you’re selling.”
-  Stuart Wilde

“Successful brands must work like a molecule; adding successive ideas into a chain of interesting innovations, many of which are not even seen as marketing.”
- John Grant

“Sell to their needs, not yours.”
-  Earl G. Graves

“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”
- David Ogilvy

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
- Peter F. Drucker

[Image credit goes to ingridtaylar]