Jake | Jake Hird

Acquire or retain?

Jan 14, 11

I found this interesting report from Flowtown which examines the value of customer retention against the cost of customer acquisition. The figures show that it’s at least 6 times more expensive to acquire a new customer and that by improving retention rates by as little as 5%, companies can see up to 95% increase in profits. The...

2010 in numbers, new beginnings and general rambling

Jan 14, 11

Posted by Jake in Internet, Stats & data

Well, it’s been far too long since I last blogged anything. But I’ve started again – with a new look site. Last year was a challenging one… Very busy, lots of ups and downs. I think 2011 is set to be similar – if not better – and, too kick off what will hopefully be a return to regular posts, I...

YouTube’s ad impact on brand metrics

Jul 21, 10

Posted by Jake in Advertising, Brand, Internet, Research

Interesting video about YouTube’s impact on brand metrics throughout the sales funnel. … From YouTube’s Bubble channel – their own inhouse research and advertising...

How Google works: infographic

Jul 14, 10

Posted by Jake in Internet, Search

Running out of time at the moment to actually write anything of substance. I’m rubbish. But anyway, how does Google work? Sexy infographic to show you how… Infographic by PPC...