A big social fanbase doesn’t mean they trust you

Posted by admin in Brand, Internet, Social Media | 0 comments

Companies are increasingly working to earn media space, but it still strikes me that a lot of companies still just don’t fully understand what it means and what it entails.

As an extension of this, a lot of organisations are visibly obsessed with building large social media followings, as opposed to concentrating on the value of engagement with natural advocates.

Now a great infoposter from It’s Open demonstrates this, alongside highlighting  five key points that are essential for companies trying to be active in social media.

1. Advocates beat followers.

2. Context matters.

3. Not every brand should be social.

4. Social tools are a means, not an end.

5. Gimmicks marginalise trust.