Brand | Jake Hird

A big social fanbase doesn’t mean they trust you

Mar 29, 11

Posted by admin in Brand, Internet, Social Media

Companies are increasingly working to earn media space, but it still strikes me that a lot of companies still just don’t fully understand what it means and what it entails. As an extension of this, a lot of organisations are visibly obsessed with building large social media followings, as opposed to concentrating on the...

YouTube’s ad impact on brand metrics

Jul 21, 10

Posted by Jake in Advertising, Brand, Internet, Research

Interesting video about YouTube’s impact on brand metrics throughout the sales funnel. … From YouTube’s Bubble channel – their own inhouse research and advertising...

Too much branding?

Feb 23, 10

Posted by Jake in Brand, Random

I’ve spent a while trying to track down a full-length version of Logorama and eventually found it embedded in some strange German-dot-TV site. I watched this last night and wasn’t disappointed… if you either missed it yourself, or have no idea what I’m talking about, then hopefully you’ll find it as...