A term I’m increasingly hearing… “Marketing Technologist.” Thinking about it, it makes sense, given that technology is rapidly becoming a huge driving force behind advertising and marketing. As a generalisation, this falls into three divisions. Internal technology that’s used to manage and analyse...
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Okay, so I’ve gone a little mad with the infographics/infoposters recently. Sorry. But one more – this time from Microsoft Tag. Predictably, it’s about the mobile marketing landscape, but it’s packed full of useful information and also has an accompanying presentation. Right. I’ll stop with the...
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Understanding the value of your online equity is complex, especially when it comes to marketing. But it generally falls into two distinct areas: engagement and conversion. The clever guys at Blumenthals have come up with a nifty infographic for smaller businesses to show the connection between social and search – and...
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Was trying to figure out an overall strategy roadmap and whipped up this little monster. Use as you will… PDF download is HERE.
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“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” - David Ogilvy “Adapt the technique to your idea, not your idea to the technique.” - Bill Bernbach “Marketing is not an event, but a process . . . It has a beginning, a middle, but never an...
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