Defining social commerce can be quite tricky, but I’d say at the core, it’s leveraging social engagement and interactions for commerce purposes. Interestingly, the term was originally coined by Yahoo back in 2005to describe a set of their online collaborative shopping tools, which included user ratings and UGC-sharing...
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Some great research from Get Satisfaction: The Fastest Way to Lose Customers… Some of the topline findings: Why do customers leave a company? 68% leave because of the treatment they receive. 14% are dissatisfied with products and service. 9% begin doing business with the competition. 5% seek alternatives. 3% move...
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Not content with end-of-2010 roundup posts, I figured It would be nice to share a cool little video I found from Google that shows off a few little gems of information. I’m sometimes skeptical about data being presented this way, but I imagine that in this instance, it’s fairly reliable, given that it’s been...
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I found this interesting report from Flowtown which examines the value of customer retention against the cost of customer acquisition. The figures show that it’s at least 6 times more expensive to acquire a new customer and that by improving retention rates by as little as 5%, companies can see up to 95% increase in profits. The...
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Interesting video about YouTube’s impact on brand metrics throughout the sales funnel. … From YouTube’s Bubble channel – their own inhouse research and advertising...
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