Marketing technologists

Posted by admin in Internet, Marketing | 1 comment

A term I’m increasingly hearing… “Marketing Technologist.”

Thinking about it, it makes sense, given that technology is rapidly becoming a huge driving force behind advertising and marketing.

As a generalisation, this falls into three divisions.

Internal technology that’s used to manage and analyse marketing operations: For example, analytics, competitive intelligence or social media monitoring.

External technology, ie. the platforms used for delivery and engagement, such as websites, ads, email, apps, etc.

Product technology – the features that are built into individual products and services, which directly feed into the marketing ecosystem; products based on social and local features.

It’s a complex area, but I found this presentation a while back that covers the concept quite well.