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So what did Google learn?

Posted by Jake in Internet, Research, Search | 0 comments

Feb 21, 11

Not content with end-of-2010 roundup posts, I figured It would be nice to share a cool little video I found from Google that shows off a few little gems of information.

I’m sometimes skeptical about data being presented this way, but I imagine that in this instance, it’s fairly reliable, given that it’s been collected from more than 60 different research studies from different organisations.

A few juicy stats from the video:

Consumers exposed to a homepage ad on YouTube are four times more likely to visit the advertiser’s site or search for the brand online.
For every 10 financial services applications search drives online, it also creates a further 4.5 applications offline.
70% of “media” fans visit sites on the Google Display Network every day.
40% of travelers search for reviews before booking a trip
75% of all patients research their symptoms before deciding to visit a Doctor.