Brands | Jake Hird

A big social fanbase doesn’t mean they trust you

Mar 29, 11

Posted by admin in Brand, Internet, Social Media

Companies are increasingly working to earn media space, but it still strikes me that a lot of companies still just don’t fully understand what it means and what it entails. As an extension of this, a lot of organisations are visibly obsessed with building large social media followings, as opposed to concentrating on the...

So what did Google learn?

Feb 21, 11

Posted by Jake in Internet, Research, Search

Not content with end-of-2010 roundup posts, I figured It would be nice to share a cool little video I found from Google that shows off a few little gems of information. I’m sometimes skeptical about data being presented this way, but I imagine that in this instance, it’s fairly reliable, given that it’s been...

YouTube’s ad impact on brand metrics

Jul 21, 10

Posted by Jake in Advertising, Brand, Internet, Research

Interesting video about YouTube’s impact on brand metrics throughout the sales funnel. … From YouTube’s Bubble channel – their own inhouse research and advertising...

Awesome evil Google video

Mar 10, 10

Posted by Jake in Internet, Search

This is just truly awesome. I had to share it. THE BEAST FILE: GOOGLE from Hungry Beast on...

Too much branding?

Feb 23, 10

Posted by Jake in Brand, Random

I’ve spent a while trying to track down a full-length version of Logorama and eventually found it embedded in some strange German-dot-TV site. I watched this last night and wasn’t disappointed… if you either missed it yourself, or have no idea what I’m talking about, then hopefully you’ll find it as...