Marketing | Jake Hird

Marketing technologists

Jul 30, 11

A term I’m increasingly hearing… “Marketing Technologist.” Thinking about it, it makes sense, given that technology is rapidly becoming a huge driving force behind advertising and marketing. As a generalisation, this falls into three divisions. Internal technology that’s used to manage and analyse...

Microsoft’s mobile data

May 03, 11

Posted by admin in Internet, Marketing

Okay, so I’ve gone a little mad with the infographics/infoposters recently. Sorry. But one more – this time from Microsoft Tag. Predictably, it’s about the mobile marketing landscape, but it’s packed full of useful information and also has an accompanying presentation. Right. I’ll stop with the...

So what did Google learn?

Feb 21, 11

Posted by Jake in Internet, Research, Search

Not content with end-of-2010 roundup posts, I figured It would be nice to share a cool little video I found from Google that shows off a few little gems of information. I’m sometimes skeptical about data being presented this way, but I imagine that in this instance, it’s fairly reliable, given that it’s been...

Acquire or retain?

Jan 14, 11

Posted by Jake in Internet, Research

I found this interesting report from Flowtown which examines the value of customer retention against the cost of customer acquisition. The figures show that it’s at least 6 times more expensive to acquire a new customer and that by improving retention rates by as little as 5%, companies can see up to 95% increase in profits. The...

YouTube’s ad impact on brand metrics

Jul 21, 10

Posted by Jake in Advertising, Brand, Internet, Research

Interesting video about YouTube’s impact on brand metrics throughout the sales funnel. … From YouTube’s Bubble channel – their own inhouse research and advertising...