Research | Jake Hird

The rise of social commerce

Mar 31, 11

Posted by admin in E-commerce, Internet, Research

Defining social commerce can be quite tricky, but I’d say at the core, it’s leveraging social engagement and interactions for commerce purposes. Interestingly, the term was originally coined by Yahoo back in 2005to describe a set of their online collaborative shopping tools, which included user ratings and UGC-sharing...

Facebook photos… click!

Feb 22, 11

Posted by Jake in Internet, Social Media, Stats & data

I’ve always liked photography. I’m pretty terrible at it myself – and I’m not the most photogenic of people – but I like the idea of taking a snapshot of time, freezing it forever. Sounds a bit wussy, I know, but whatever: it’s what I think. I sometimes think that Facebook photos fall out of my...

YouTube’s ad impact on brand metrics

Jul 21, 10

Posted by Jake in Advertising, Brand, Internet, Research

Interesting video about YouTube’s impact on brand metrics throughout the sales funnel. … From YouTube’s Bubble channel – their own inhouse research and advertising...