Defining social commerce can be quite tricky, but I’d say at the core, it’s leveraging social engagement and interactions for commerce purposes. Interestingly, the term was originally coined by Yahoo back in 2005to describe a set of their online collaborative shopping tools, which included user ratings and UGC-sharing...
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Companies are increasingly working to earn media space, but it still strikes me that a lot of companies still just don’t fully understand what it means and what it entails. As an extension of this, a lot of organisations are visibly obsessed with building large social media followings, as opposed to concentrating on the...
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Facebook covers a lot of different areas. From the expected marketing, data and advertising points it also crosses into sociological, psychological and anthropological concepts. It’s been interesting to see how the platform has developed and how users engage with the platform and I expect that this will continue for a long...
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Some great research from Get Satisfaction: The Fastest Way to Lose Customers… Some of the topline findings: Why do customers leave a company? 68% leave because of the treatment they receive. 14% are dissatisfied with products and service. 9% begin doing business with the competition. 5% seek alternatives. 3% move...
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Understanding the value of your online equity is complex, especially when it comes to marketing. But it generally falls into two distinct areas: engagement and conversion. The clever guys at Blumenthals have come up with a nifty infographic for smaller businesses to show the connection between social and search – and...
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