Strategy | Jake Hird

The rise of social commerce

Mar 31, 11

Posted by admin in E-commerce, Internet, Research

Defining social commerce can be quite tricky, but I’d say at the core, it’s leveraging social engagement and interactions for commerce purposes. Interestingly, the term was originally coined by Yahoo back in 2005to describe a set of their online collaborative shopping tools, which included user ratings and UGC-sharing...

A big social fanbase doesn’t mean they trust you

Mar 29, 11

Posted by admin in Brand, Internet, Social Media

Companies are increasingly working to earn media space, but it still strikes me that a lot of companies still just don’t fully understand what it means and what it entails. As an extension of this, a lot of organisations are visibly obsessed with building large social media followings, as opposed to concentrating on the...

Understanding your web equity

Mar 23, 11

Posted by admin in Internet, Marketing

Understanding the value of your online equity is complex, especially when it comes to marketing. But it generally falls into two distinct areas: engagement and conversion. The clever guys at Blumenthals have come up with a nifty infographic for smaller businesses to show the connection between social and search – and...

Ad placement #fail

Apr 17, 10

Posted by Jake in Advertising, Internet, Random

It’s been a while since I posted anything up last, although in my defence, I have been stupidly busy through work. There’s some exciting (although somewhat draining) stuff that’s nearing completion, but they’re separate things from what I usually ramble on about here. Anyway, to cut to the chase: I’m...