The rise of social commerce

Posted by admin in E-commerce, Internet, Research | 0 comments

Defining social commerce can be quite tricky, but I’d say at the core, it’s leveraging social engagement and interactions for commerce purposes.

Interestingly, the term was originally coined by Yahoo back in 2005to describe a set of their online collaborative shopping tools, which included user ratings and UGC-sharing of online product information and advice.

More recently, social commerce has really come into its own though; growing and evolving into all kinds of different ways.

The awesome people at Altimeter recently gave a great webinar following their research into how companies are integrating social media and e-commerce together – and I had to share the stuff that came from it…