Too much branding?
I’ve spent a while trying to track down a full-length version of Logorama and eventually found it embedded in some strange German-dot-TV site. I watched this last night and wasn’t disappointed… if you either missed it yourself, or have no idea what I’m talking about, then hopefully you’ll find it as visually pleasing (and slightly odd) as I did.
The animated short contains over 2,500 brands within only 17 minutes of play, along with various zoo animals, a giant (of the green variety, obviously), an unnerving amount of Michelin Men, a rather weird plot and a psychotic Ronald McDonald. What could be better?
In all fairness, you can take this film at all kinds of levels, but at the very least, I’d recommend to anyone that they try and identify all the different logos, brands and companies that are visible… It’s about as feasibly possible as surviving a full films-worth of the Withnail & I drinking game…
… But more seriously, in the very words of the makers:
“Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed… Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph.”
Couldn’t have said it better myself.
… Unfortunately, you will need Flash to watch this. Not my fault, sorry!
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