Understanding your web equity

Posted by admin in Internet, Marketing | 0 comments

Understanding the value of your online equity is complex, especially when it comes to marketing. But it generally falls into two distinct areas: engagement and conversion.

The clever guys at Blumenthals have come up with a nifty infographic for smaller businesses to show the connection between social and search – and highlights the symbiotic relationship between the two.

At the heart of the image, is the online identity of an SME that should remain static – and spiraling out from this in increasing degrees of flexibility are elements ranging across reviews and customer testimonials, through to local search and social IDs.

Check it out.

Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at www.blumenthals.com.